For my assignment this week, I decided to discuss using a Blog as an evaluation tool and a way to enhance active learning.From reading the material Susan posted for week three, I was surprised how Blogs have changed over a few years. It appears that they are very well received by the active learners of today. The technology doesn't seem to bother them.
My idea is to get all my Marketing students in January to create a Marketing Environment blog which will be worth 10% of their final grade. I will ask them to set up the Blog, much like we were asked by Susan, then get the students to comment on examples of the marketing Environment they have seen during the semester. The examples will include Natural, Economic, Human, Political and Technological.
One of the challenges I forsee will be, that they don't tend to read the newspaper, where many of the examples can be found.
More thoughts later.......
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